Intercultural Tour Guide Qualification
Good tour guides matter, as they can build bridges between cultures. When tourists meet local people on study tours or organised round trips, the barriers to getting into contact are often high. There would be much to learn – on both sides. Tour guides play an important role as facilitators. They are not only in a position to enlighten their tourist groups about cultural or religious characteristics, customs and traditions of a country, but can also facilitate encounters. In our practical intercultural seminar “Intercultural Tour Guide Qualification”, tour guides are trained and sensitised for their tasks. They often need tact and intuition, especially with regard to tricky issues or the political situation of a country. The seminars are meant for tour operators, tourist boards, tourism ministries, and tour guide associations.
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